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Well, as the months pass, we see newer, better, and more in depth content being added to RuneScape. However, is this what RuneScape needs? In my opinion, although this is important to capture new audiences and keep game interest high, RuneScape's infrastructure needs to be changed. Not revamped, but altered.
Examples:
At the moment, RuneScape is host to OVER 25 mini games. Some of these include Tears of Guthix, Pest Control, Castle Wars, TzHaar Fight Pit, Gnome Ball, the Trawler, and Barrows. I believe that it's excellent that Jagex has chosen to include Mini Games into their main game of RuneScape, however, what use are these mini games? Some of these mini games are lucky to have 10 visitors an hour!
The Games Room, The Rogue Den, Rat Pits, Temple Trekking, Gnome Ball, Target Practice, Rogue Trader...how often have you played these mini games? How many have you even heard of? I belive what Jagex needs to do, is make slight updates to these mini games. Perhaps make them easier and more feasible to play(Temple Trekking), perhaps give the player more control(Rat Pits), make the reward greater(Gnome Ball, Trawler) or perhaps, put it in a more accessible place(Skull Ball). These are simple things that Jagex can do with the current mini games to help diversify and spread the population of a server.
Secondly: Skills/Activities and the towns pertaining to them
There are certain towns in RuneScape that are synonymous with certain skills. For example, we think Seers, we think, "Hey! Woodcutting (or Fletching!)!"
However, there are places in RuneScape where players go only when they must, for the towns serve no significant purpose.
Rimmington Gu'Tanoth Nardah Lletya Rellekka Miscellania Etcetria Trollheim Tree Gnome Village Gnome Stronghold Draynor Village
Why is it such? Why don't players gather at these places? There's three simple answers. Accessibility, Resources, and Bank. Now, a couple of these towns actually have a bank. Etcetria, Gnome Stronghold, Nardah and Lletya all have banks. However, they are all out of the way. The ones with any close proximity to a major town are Rimmington and Draynor Village. Gnome Stronghold is relatively close, but not that close. Moving along, these towns/villages dont have the proper resources inside them to be worthy of players residing within them. Now, recent updates such as construction have made the towns of Rimmington and Rellekka MUCH more accessible, but it is still difficult. Lets start with Lletya. Lletya actually has a bank, but it is so far in the corner of the RuneScape world, it is hardly visited. It CAN be teleported to with Elf Crystals however. So why don't people go to Lletya? Simply because it is not worth going there. The bank, positioned in the corner of the small town, is distanced from most everything except a cooking range. Skilling wise, there is a much more convenient cooking FIRE located at the Rogue's Den. In regards to other skills, there is a spinning wheel, archery shop and a water source in the town, however, other towns are much better candidates for these activities. Therein lies a problem. "Other towns are better suited for different activites." What Jagex needs to do with this, is spread out the importance of these towns. For example, in Al Kharid, don't make the closest Furnace(to a bank) and closest Tannery(to a bank) in the same town, split it up between two towns! Varrock, don't mix the most accessible Rune Essence mine with the closest anvils(to a bank) in the same town! Split that up as well! The addition of a bank to Lumbridge has made Lumbridge a better town for more advanced players, but ever since the removal of the option to duel anywhere, Lumbridge has essentially become abandoned as a town. This goes for Ardougne as well. Ever since the switch to Runescape 2, Ardougne has slowly been withering from the "plague" we can say. Besides being the LARGEST town in RuneScape, Ardougne boasts theiving stalls, accessibility to a farming patch, two banks, an east and a west side, two mansions, a castle, and many MANY places to thieve. Ardougne instead has become a hub of transportation. Many people come to Ardougne to just instead travel elsewhere, be it the Fishing Guild, Brimhaven, Legends Guild, or even the farming patch north of Ardougne. What Jagex needs to do is bring the "pizazz" back to these towns, to hopefully have them populated again. It's great that Varrock is a free world trading post! It's great that Falador World has become the P2P trading post! It's excellent that Pest Control has become a training source! But perhaps the players are too clumped. Too many players are trying to attain the same goal, which means that the skills are massively unbalanced, but that's another story 
In conclusion, what Jagex must do is alter these towns so they can be more popular. This will keep people traveling all over RuneScape, always having something to do. It will be more beneficial to the players and more beneficial to Jagex as interest in RuneScape will be kept. My two cents.
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